WHO Regional Office for Europe nutrient profile model

Overview

This nutrient profile model has been developed by the WHO Regional Office for Europe in response to this mandate and has been specifically designed for the purpose of restricting the marketing of foods to children. A 2013 report by the Regional Office indicated that few countries in the European Region have fully implemented restrictions on the marketing of foods to children. One of the reasons for the less than optimal progress in policy development may be the difficulty in overcoming the challenge of classifying foods for which marketing should be restricted, which in turn results from the lack of an appropriate nutrient profile model or other means of classifying foods. A handful of countries worldwide have developed, or are developing, nutrient profile models. Of the 53 countries in the Region, only Denmark, Ireland, Norway and the United Kingdom have used a nutrient profile model in connection with marketing restrictions.