Strategic communications framework for WHO in the Western Pacific Region

Overview

Strategic, effective, integrated and coordinated communications is integral to achieving the World Health Organization (WHO) mission of building a better, healthier future for all people. The health challenges faced by countries in the WHO Western Pacific Region are complex and diverse.

Communications plays a crucial role in WHO’s work supporting Member States to address these challenges – from increasing awareness of health risks and how to protect against them, to advocacy for policies that benefit health and improve health outcomes, to building partnerships and alliances that are needed to address many of these health issues over the long term.

In this context, this Strategic Communications Framework for WHO in the Western Pacific Region sets out the Organization’s overall approach and strategy for communications in the Region. The Framework charts an overall direction and provides practical tools and guidance for staff members in the WHO Regional Office for the Western Pacific and WHO country offices in communicating more effectively as we work towards our goal of protecting and improving the health of the nearly 1.9 billion people of the Western Pacific Region.