WAAW 2022 Campaign Summary Report

Overview

The World Antimicrobial Awareness Week (WAAW) is a global campaign to raise awareness and understanding of AMR and promote best practices among One Health stakeholders to reduce the emergence and spread of drug-resistant infections. WAAW has been celebrated since 2015.

WAAW 2022 campaign was a huge success with extensive engagement of internal and external stakeholders. More stakeholders were engaged than ever before including new partners and institutions who were never involved before. All regional offices actively participated in WAAW 2022 with a line-up of activities and events as well as social media campaign. There was successful collaboration and harmonization across the Quadripartite agencies with common theme, campaign guidance, key messages, and campaign materials.

The campaign offered rich insights on engaging various stakeholder groups on AMR and ways to support them to become effective agents of change. Much of the learnings can be incorporated into future campaigns and communication activities.