WHO/Yoshi Shimizu
© Credits

Campaign logos

WPSD 2020 English

Visual identity materials

Campaign materials and logo use

All interested parties, individuals and organizations are broadly encouraged to disseminate campaign materials through various channels.

Partners belonging to these categories only: WHO Member States, intergovernmental organizations and non-State actors in official relations with WHO, may add their organizational logos to WHO campaign materials to raise public awareness and action. However, they may not add additional logos to WHO campaign materials or change the materials in any other way without the permission of the Organization.

Other organizations and partners wishing to support the campaign may use the campaign logo alone without the WHO logo. For access to the files and subsequent use, you need to indicate your agreement to comply to the following Terms of Use:

    • The campaign logo is made available only for informational purposes to promote the Campaign. Use of the campaign logo must be consistent with the Identity Guide for the logo, the Terms of Use, and the goals of the Campaign. 
    • The campaign logo may not be used to promote any activity, service, or product of a non-State actor and should in no case be used in conjunction with commercial, promotional marketing or advertisement purposes.
    • The campaign logo may not be used by the tobacco or arms industries or non-State actors that work to further the interests of the tobacco industry.
    • All rights in the campaign logo remain with the World Health Organization.
    • This permission to use the campaign logo does not include any right to use the name or emblem of the World Health Organization (WHO), or imply any affiliation with the WHO Organization or endorsement by WHO of any entity, its views, opinions or activities.
    • WHO does not award the entity (its members, branches or subsidiaries) with any privilege or competitive advantage.
    • WHO shall not be responsible for the way the campaign logo is used.
    • WHO may revoke the right to use the campaign logo at any time without any further explanation, including in the event that these Terms of Use are not complied with. 
    • The user of the campaign logo shall not register a trademark containing the campaign name, logo or visual element developed from the logo in any language or media.