Spread awareness
Share information about the campaign using #HopefulFutures and #HealthForAll.
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Rajiv Solanki / © WHO India
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Credits
World Health Day, celebrated on 7 April 2025, will kick off a year-long campaign on maternal and newborn health. The campaign, titled Healthy beginnings, hopeful futures, will urge governments and the health community to ramp up efforts to end preventable maternal and newborn deaths, and to prioritize women’s longer-term health and well-being.
WHO and partners will also share useful information to support healthy pregnancies and births, and better postnatal health.
Key messages
WHO is calling for a worldwide reinvigoration of efforts to ensure access to high quality care for women and babies. Women everywhere need access to health providers who listen to their concerns and meet their needs, so that they can plan their lives and protect their health.
Campaign assets
The health of mothers and babies is the foundation of healthy families and communities, helping ensure hopeful futures for us all. WHO has prepared a range of campaign assets for different channels to help disseminate messages promoting maternal and newborn health.
Communications toolkit
Alongside advocating for actions that improve survival, in this year-long campaign on maternal and newborn health, WHO and partners will work with mothers and health-care professionals to share useful information about healthy pregnancies, births, and postnatal health.