World No Tobacco Day 2025

Bright products. Dark intentions. Unmasking the Appeal

Appealing flavours, but hidden dangers.

Shameless manipulation of our children, for industry profit.

Every day, tobacco and nicotine industries use carefully engineered products and deceptive tactics to hook a new generation of users and keep existing ones.

Keep the industry out.

• An estimated 37 million children aged 13-15 years worldwide use tobacco.
• In many countries the rate of e-cigarette use of young people exceeds that of adults.
• Marketing content promoting e-cigarettes, nicotine pouches and heated tobacco products has been viewed more than 3.4 billion times on social media platforms.

Know more

Social media tiles