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Behavioural and cultural insights

    Overview

    How we behave is an essential part of our health and well-being. Think about lifestyle behaviours, such as drinking alcohol, smoking, being physically inactive or eating unhealthy food. Think about protective behaviours, such as wearing a mask or using condoms; or think about our interactions with health services and treatment – for example, whether we attend vaccination or follow a treatment plan. WHO/Europe uses behavioural and cultural insights (BCI) to understand these behaviours, what drives them and what prevents them. This knowledge is valuable for ensuring effective health policies, services and communication that are tailored to the needs and circumstances of people and communities.

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    Implementation of Immune Patrol in school curricula: Armenia case study

    This case study explores the process and positive outcomes of piloting Immune Patrol, an innovative digital education package on vaccination and the immune...

    Behavioural and cultural insights at the WHO Regional Office for Europe: annual progress report 2024

    This report highlights actions related to behavioral and cultural insights (‎BCI)‎ undertaken by the WHO Regional Office for Europe in 2024. In...

    Better letters – evidence and considerations from the behavioural sciences: Behavioural and Cultural Insights policy brief series

    Every day, thousands of letters are sent from health authorities encouraging recipients to attend an appointment, vaccinations, cancer screening, or a...

    Monitoring knowledge, risk perceptions, preventive behaviours and public trust during the COVID-19 crisis in Georgia: April-December 2020

    The report presents a quantitative survey on the effects of COVID-19 in Georgia, conducted in five rounds among the adult population from April to December...