Unmasking the Appeal: Exposing Industry Tactics on Tobacco and Nicotine Products
The World Health Organization (WHO) and global partners celebrate World No Tobacco Day every year on 31 May.
World No Tobacco Day 2025, under the theme “Unmasking the Appeal: Exposing Industry Tactics on Tobacco and Nicotine Products,” exposes how the tobacco and nicotine industries use manipulative tactics – such as appealing product designs, attractive flavours, and glamourized marketing – to target young people and mask the dangers of their highly addictive products.
World No Tobacco Day 2025 Awards winners for South-East Asia Region
Director-General’s Special Recognition Award
- Dr Mohamed Muizzu, President of the Republic of Maldives
WHO World No Tobacco Day Awards:
- Ministry of Health and Population, Nepal
- State Tobacco Control Cell, Department of Health and Family Welfare, Government of Karnataka, Republic of India
- National Board of Revenue, People’s Republic of Bangladesh
- Mr Chadchart Sittipunt, Governor of Bangkok, Chairman Bangkok Tobacco Products Control Committee, Kingdom of Thailand
Regional Director’s Special Recognition Award:
- UP Voluntary Health Association (UPVHA), Uttar Pradesh, India
- Mr Sushanta Kumar Singha, Bangladesh