WHO compilation of innovative concepts to communicate science during the COVID-19 pandemic

WHO compilation of innovative concepts to communicate science during the COVID-19 pandemic

WHO/Blink Media - Juliana Tan
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The COVID-19 pandemic has emphasized the importance of translating science in a timely and accessible manner to different audiences. As the pandemic progressed, the evidence evolved and resulted in changing public health recommendations. In times of such high uncertainty, people require answers to how to best protect themselves and their close ones.

Journalists, health care workers, religious leaders, teachers, parents and others played an instrumental role in translating science to their communities. Likewise, researchers were key to transparently communicate their findings and explain the underlying scientific process to various audiences.

Throughout the pandemic, individuals and organizations designed innovative concepts to distill the latest science and make it meaningful and understandable to their respective communities. WHO has compiled case studies to showcase the creative yet rigorous approach of some of these initiatives.

The examples were collected through an open call and consequently analysed and written up as case studies in close collaboration with the originators of the initiatives.


Case studies by target audience


Disclaimers

The World Health Organization (WHO) has invited individuals, institutions, governments, non-governmental organizations or other entities to submit case studies of good practices and innovative solutions in the area of communicating public health science during the COVID-19 pandemic through a public call for submission. WHO has selected a few cases based on a pre-defined rating system and makes such publications publicly available on the WHO website (the “Website”).

Contributors (authors) are solely responsible for their contributions, and readers are solely responsible for the interpretation of the posted contributions. The views expressed in the posted contributions are those of the authors and do not necessarily reflect those of WHO.

In no event shall WHO be responsible for the accuracy of information contained in the posted contributions and WHO makes no warranties or representations regarding the completeness or accuracy of any content included in the contributions. WHO shall not be held liable for any damages whatsoever arising out of the use of the contributions. WHO reserves the right to make updates and changes to posted content without notice and accepts no liability for any errors or omissions in this regard.

WHO accepts no responsibility whatsoever for any inaccurate advice or information that may be contained in the contributions or referred to in sources reached via links or other external references to the content of the contributions.

The contributions may contain links to resources on external websites. WHO is not responsible for the accuracy or content of any external link. The presence of any resource or external link in the contributions does not imply that the resource, or its author or entity, is endorsed or recommended by the World Health Organization. These links are provided for convenience only.

The designations employed and the presentation of content in the contributions, including maps and other illustrative materials, do not imply the expression of any opinion whatsoever on the part of WHO concerning the legal status of any country, territory, city or area, or of its authorities, or concerning the delineation of frontiers and borders. Dotted lines on maps represent approximate border lines for which there may not yet be full agreement.

The mention of specific companies or of certain manufacturers' products does not imply that they are endorsed or recommended by WHO in preference to others of a similar nature that are not mentioned. Errors and omissions excepted; the names of proprietary products are distinguished by initial capital letters.

Contributions are for use of the WHO and users of the WHO website. Reproduction or translation of substantial portions of the contributions, or any use other than for educational or other non-commercial purposes, require the prior authorization in writing of the relevant author/contributor.