Behavioural and social drivers of influenza vaccination: tools and practical guidance for achieving high uptake

Overview

Increasing and maintaining vaccination uptake is vital for vaccines to achieve their success. Addressing low vaccination requires an adequate understanding of the determinants of the problem, tailored evidence-based interventions to increase uptake, and monitoring and evaluation to determine their impact.

This guidebook provides a range of tools on behavioural and social drivers (BeSD) of influenza vaccination. It is intended for immunization programme managers, implementers, researchers and others who collect, analyse and use data for programme planning and evaluation. 
Routine tracking of BeSD data will equip programmes and partners to assess and address the reasons for low vaccine uptake, track trends over time, inform continuous programme improvement, and reduce coverage inequities.

This document on BeSD of influenza vaccination is a supplement to the existing guide on BeSD of childhood and COVID-19 vaccination: Behavioural and social drivers of vaccination: tools and practical guidance for achieving high uptake.  

These efforts to increase vaccination support the goals of WHO’s Global Influenza Strategy 2019-2030 and the Immunization Agenda 2030.