Risk communication

Expected outcome under APSED III

The risk communication system is strengthened with the capacity to manage the process of risk communication for all phases of public health emergencies.

Key elements of the focus area

• Risk communication is a core element of prevention, public health preparedness, response and recovery from public health emergencies.
• Operational links between risk communication, surveillance and risk assessment across all sectors are strengthened, and risk communication is incorporated in all phases of the risk management cycle.
• A mechanism to listen to and engage with all groups within communities is established, and risk perception assessment is integrated into risk assessment procedures.
• The use of new information and communication media, including social media and networks where access is widely available, is an integral component of capacity enhancement for risk communication.
• There is a system that routinely evaluates the effectiveness of risk communication and community engagement approaches as soon as possible following the intervention.