/59748.tmb-300v.png?sfvrsn=9885965b_2 "For the future - publication thumbnail")
WHO / Faizza Tanggol
WHO’s Communications for Health Consultant Renagi Taukarai (left) films 13-year-old student Eishant Chand, as he demonstrates proper hand washing techniques in his school in Fiji.
WHO’s Communications for Health Consultant Renagi Taukarai (left) films 13-year-old student Eishant Chand, as he demonstrates proper hand washing techniques in his school in Fiji.
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Credits
Communication for Health (C4H)
Communication is a powerful tool to address growing and complex health challenges. It can help to change people’s knowledge, attitudes and behaviours and empower them to make choices that help protect and improve health and well-being.
Communication for Health (C4H) works to leverage the full power of communication to improve health outcomes at the individual, community and societal levels. It brings together a set of principles and practices to help ensure communication interventions are strategic and evidence informed.
C4H brings together theories, techniques and tools from social, behavioural and communication sciences. It combines data-driven planning, storytelling, and monitoring, evaluation and learning. It builds on six principles for IMPACT through which communication must be: Informed by data and theory; Measurable; Planned; Audience- and people-centred; Collaborative; and Targeted.
Applying Communication for Health: Research Tools
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Qualitative interviews is part of a series of research tools to support the C4H application. The series aims to equip communications professionals with...
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Most Significant Change (MSC) is part of a series of research tools to support the C4H application. The series aim to equip communications...
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Surveys is part of a series of research tools to support the C4H application. The series aims to equip public health communications professionals with...
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Focus group discussions is part of a series of research tools to support the C4H application. The series aims to equip communications professionals with...
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Viewing panel sessions is part of a series of research tools to support the C4H application. The series aims to equip communications professionals with...
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6 March 2026
Applying communication for health: planning guide
The aim of this planning guide is to support the design of health communication interventions to ensure they are as impactful as possible. It guides users...
Publications
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18 April 2024
Regional action framework on communication for health: a vision for using communication to improve public...
Strategic communication is at the heart of public health and more important than ever in the digital age. Using communication strategically requires expertise,...
19 October 2021
Communication for Health in the WHO Western Pacific Region
Communication for Health (C4H) is a priority for the implementation of For the Future – our shared vision for WHO’s work with Member...
Communication for Health (C4H) is a priority for the implementation of For the Future – our shared vision for WHO’s work with Member...
Documents
People of the Western Pacific
