Applying communication for health: research tools: qualitative interviews

Overview

Qualitative interviews is part of a series of research tools to support the C4H application. The series aims to equip communications professionals with the foundational knowledge and skills to better inform, plan, implement and evaluate an evidence-based, impact-driven and targeted C4H intervention.

What is a qualitative interview?

A qualitative interview is a method used to gather in-depth information about a specific topic from participants in a one-on-one guided conversation.