Applying communication for health: research tools: most significant change

Overview

Most Significant Change (MSC) is part of a series of research tools to support the C4H application. The series aim to equip communications professionals with the foundational knowledge and skills to better inform, plan, implement and evaluate evidence based, impact-driven and targeted C4H interventions.

What is MSC?

MSC is a participatory evaluation method that provides evidence of outcomes and impact by telling the stories of the most significant changes that occurred due to communication interventions. Evidence is collected for each story and the stories are vetted by the communication professionals, team members and partners. Collaborative decisions at different levels of the organization select the best stories for dissemination and reporting.