The Tobacco Free Initiative in the Western Pacific Region supports strengthening tobacco control and monitoring tobacco use and control in countries and areas. With an estimated 368.3 million adult smokers in the Region, or about one-third of the world’s smokers, TFI aims to achieve the lowest possible level of tobacco use prevalence and the highest level of protection from second-hand smoke. By advocating and enabling accelerated implementation of the WHO Framework Convention on Tobacco Control through sustainable systems for tobacco control, the Tobacco Free Initiative works towards a world free of tobacco: tobacco-free people, communities and environments.